Develop a major donor fundraising programme to raise more.

Major Donor Fundraising from Scratch is a mix of training, coaching and consultancy over 6 months. You’ll get the confidence to raise more large gifts, and the tools and process to succeed with major donor fundraising as a proactive income stream, making the most of the opportunities for your organisation.

Louise has supported more than 250 charities with the knowledge & confidence to develop successful major donor fundraising. She’s got nearly 20 years experience in major gift programmes at charities of all sizes and causes.

The next cohort starts in July 2025 and runs to December (with no workshops in August).

Zero to a £25K donation!

Since the training, I’ve grown the level of support from major donors, including one from zero to a £25,000 donation with more pledged! Working with Louise moved us forward with our major donor planning & approach. We do things differently now, how we think about events, how we thank people, how we frame our asks/approaches.

Emma Mortoo

Head of Fundraising, Prison Advice

I raised a £100k gift!

I exceeded my year one income target and secured the charity’s first six-figure gift! Take this course if you’re ready to dive into major gifts fundraising and want expert support to create meaningful impact and achieve big results. It’s a game-changer for your fundraising career.

Emma Morris

Senior philanthropy officer, Cycling UK

Do you want the confidence, tools and skills to succeed in raising large gifts?

Then you’re in the right place to get the support you need to build a successful major donor programme with Major Donor Fundraising from Scratch.

Major Donor Fundraising from Scratch will give you:

🧱 The building blocks for major donor fundraising success
A  prioritised list of potential major donors, a compelling case for support for a major donor audience, and a plan that will help your charity succeed in major donor fundraising beyond the 6 months.

Wealth of knowledge!

Being new to major donor fundraising, Louise’s ‘From Scratch’ program was the perfect springboard. The high-quality content is delivered by Louise in such a clear way, and I really enjoyed learning from other fundraisers. I’ve come away a completely different fundaiser, with helpful tips and a wealth of knowledge to put into practice.

Ellie Tyers

Key Relationships Lead, Home For Good

ConfidenceAccountability, momentum
The programme is designed over 6 months so you get support to implement the learnings in “real-time” and get your major donor fundraising programme off to a flying start. Each group training session gives you a community of peers you can learn from, and is followed by a one to one coaching session to ensure we keep momentum.

Feeling Inspired and Confident

Louise really knows her stuff and is a highly engaging trainer – I always came away from each session feeling inspired and more confident.

Steve Hawe

Head of Fundraising, Gingerbread

🛠 Tools and techniques to put into practice
You’ll leave with new skills and techniques, including securing and meeting potential donors, encouraging trustees and contacts to open their networks, and asking for gifts.

Great Learning Experience

The course content, speed, and delivery all made for a great learning experience. Louise was available to help and advise every step of the way.

Sarah Hulin

Philanthropy Fundraiser, Hampshire & IOW Air Ambulance

Experts for your learning and success

The image is a profile card featuring Louise Morris. The background is light green with rounded corners.
At the top left, the name "Louise Morris" is written in bold green text. Below this, there is a detailed description in regular green text that reads:
"I'm Louise Morris, a major donor specialist, consultant, trainer, and international speaker. I’ve got nearly 20 years of major gifts fundraising experience and I’ve worked with fundraisers, leaders, and trustees at over 200 charities. I support you to identify potential donors, build strong major donor relationships, and ask for a gift!
I’ve helped charities raise millions more in large gifts they can be proud of. I understand donor motivations, having interviewed over 150 major donors, and I have a Distinction in the Certificate in Philanthropic Psychology.
What I love about this programme is that you don’t just get my experience, but the expertise from the wider team too!"
On the right side of the card, there is a circular photograph of Louise Morris. She is a woman with blonde hair, wearing a light pink blouse, and smiling. She is sitting in front of a wall with several sticky notes, suggesting a work or brainstorming environment.
The design is professional and warm, emphasizing Louise Morris's extensive experience and her role in major donor fundraising.
The image is a profile card featuring Andy King. The background is light green with rounded corners.
At the top left, the name "Andy King" is written in bold green text. Below this, there is a short description in regular green text that reads:
"Andy is a brilliant, award-winning fundraiser and storytelling specialist.
During the programme, you will have a two-hour practical Storytelling workshop with him.
You will leave being able to effectively apply storytelling and powerful communications techniques to major donor fundraising, inspiring high-net-worth individuals to take action."
On the right side of the card, there is a circular photograph of Andy King. He is a man with short brown hair, a beard, and glasses, wearing a light-colored shirt and a grey blazer. He is smiling and standing in front of a light stone wall.
The design is clean and professional, highlighting Andy King's expertise and role in the program.

Download the From Scratch summary and case for investment to share with your manager or team.

FAQ’s

Why do I need to book a chat?

Major Donor Fundraising from Scratch is an investment so you might want to check that it’s right for you and your cause before you book. However, if you want to secure your place quickly you can email louise@summitfundraising.co.uk.

Or reserve your spot here.

How much is it?

It is £2,500+ VAT per person. If more than one person from a charity attends we offer a discount, so do get in touch.

Do I pay per person, or does the cost cover anyone from the charity attending?

The cost is for one person to attend across the 6 months, due to the small group sessions and one-to-one coaching. If more than one person from the charity wants to attend contact me to find out about a further discount.

Secured a gift of £42,000!

I secured my first major donor gift of £42,000! I definitely wouldn’t have done that without all the knowledge I learnt on Major Donor Fundraising from Scratch. It has helped us launch our major donor fundraising and given us a clear structure of how to develop it. Louise has given us the tools, insight, confidence and knowledge we needed. I highly recommend Major Donor Fundraising from Scratch – it has been a pleasure to work with Louise.

Heather Carstens

Fundraising & Engagement Officer, Shark Trust

Re-engaged major donors

During the 6 months of the course, I was able to re-engage 10 major donors and obtain a gift from one that equalled their entire previous lifetime giving. The programme provides the confidence that I needed, which led to tangible results.

Shawna Barnes-Scullion

Philanthropy Manager, Kidney Research UK