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How to persuade major donors in writing- your case for support.

Writing a case for support can be really tough. You need to know the purpose of the document and express that. There are certain patterns that 90% of charities follow. Stand out and be different- let Louise’s tips in this video help you along the way.

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Photo of Louise, charity fundraising consultant

Louise Morris is Founder of Summit Fundraising. She’s a major donor fundraising specialist who’s worked with over 100 charities helping them raise large gifts.

This was posted on 10 March 2021.

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