How I can help


Launching or improving your major donor fundraising

How do you go about setting up major donor fundraising?
Who are the major donors who could give to your charity?
How do you persuade them to engage with your cause and ultimately give?

Do you think your major donor programme should be raising more?
Do you need some major donor expertise for your annual planning and strategy?
And how can your charity run major donor fundraising effectively?

I will work with you and your organisation over a number of months to help with the challenges you have, whatever stage your major donor fundraising is at. All projects are bespoke and will always be focused on how you can build more and better major donor relationships to raise more.

I was so glad we reached out to Louise. We were at the very beginning of our journey of developing a Major Donor Programme and working with Louise put us on the path to success. Louise understands both the ‘heart and the mind’ aspects of developing a Major Donor strategy – mixing applied knowledge on the processes required, with inspirational messaging to make donors want to be part of what you are trying to build. I can’t recommend Louise highly enough.

Neil Bailey, Director of Philanthropy, EarthWatch

Louise’s guidance has been excellent.

We didn’t have a major donor fundraising programme and weren’t sure where to start.

Louise has provided clarity for our approach and given us tools to set it up.

Andy Carpenter, Head of Foundation, Harlequins

We worked with Louise to help us develop and launch a new giving club. She supported us to clarify our aims, identify who to approach, what key messages to communicate and decide what benefits members would receive.

With Louise’s support we’ve engaged supporters in a warm and personal way. In the first 3 months we’ve secured seven members and we’re expecting £45,000 income from the club in its first year, meeting our target and providing invaluable unrestricted income.

Louise gave the impetus and confidence as well as the specialist input to launch this and I’d recommend working with her to maximise major donor income- whatever stage you’re at.

Sue Canderton, Head of Philanthropy, Changing Faces

Working with Louise means we now have a clear plan for major donor fundraising. We’re on track to build relationships with key supporters & develop this income stream. The Board accepted all of Louise’s suggestions including the need to invest. Louise has been incredible to work with – thank you!

Chloe Herbert, Head of Fundraising, St Giles Hospice

Louise was a great help in putting together the bones of a major donor programme for us… For me, her warmth and support has given me confidence in making ‘the ask’. We’ll be inviting her back … when she has space in her diary.

Jane van Zyl, CEO, Working Families